SOCIAL MEDIA MARKETING
YEARLY SOCIAL SALES
Developed and executed an annual promotional calendar centered around key holidays, gifting occasions, and seasonal sales. This helped drive product awareness as well as increase revenue.
INFLUENCER MARKETING
For brand collaborations, we partnered with influencers to increase awareness of both our retail products and hotel brands, ultimately driving engagement and sales. Working closely with our Social Media Manager, I developed influencer outreach strategies and content requirements that aligned with our marketing objectives.
For the campaigns shown below, we asked influencers to feature our products while staying at our properties. Because each hotel had unique design elements, we asked creators to highlight distinctive features of the specific property they were staying at, while also incorporating the product naturally into their content. In exchange, influencers received a one-night stay and a food and beverage credit.
We focused primarily on local influencers whose audiences aligned with each property's market, allowing us to maximize reach and impact. Content requirements included tagging the hotel, brand, and featured products, which helped expand visibility across multiple channels. Properties were then able to reshare the influencer content, effectively creating additional marketing assets and extending our reach to new audiences
MARKETING PROMOTIONS
Another tactic we used to increase both brand awareness and retail engagement was hotel stay promotions and social media giveaways. Examples included promotions such as "Book a room and receive a complimentary product" or social giveaways encouraging users to like a post, tag friends, and follow our account for a chance to win a complimentary hotel stay paired with a curated retail package. These initiatives consistently boosted follower growth, expanded our reach, and generated meaningful engagement across our social channels. For the campaigns featured below, we partnered with brands such as Crash Baggage and Vacation Sunscreen to promote on their end as well.